‘Wow effect’ is a card game created by agence RJS. The game takes place in the universe of design agencies, and displays various terms or expressions specific to that world. During the game, players fight for ‘project’ cards. The player who has the most project points at the end of the game wins. Action cards are different words/expressions of the agency lingo (retroplanning, conf’call, benchmark, ready for printing). Each of these cards have different actions that reflect the word or expression. Penalty cards are linked with terms that are more negative; server crash, mediocre effect, be snowed under.